FTSE 350 Journey & Leisure Index (FTNMX5750)

Our travel guides, which are curated by Journey + Leisure editors and a community of native correspondents, spotlight one of the best resorts, restaurants, shops, bars, and things to do on the planet’s most fun destinations. Over the previous 3 years, Virgin Holidays has seen a sizeable enhance in income equating to several million pounds from its electronic mail advertising channel. The increase is owed to the early adoption of Phrasee’s AI expertise. With plans to overhaul its on-line user-experience, and grow digital sales to 50{f2937d8f6f03821bdf64dc53fb875537eb3c43036d6e7e6942615d8066ef9910} of revenue by 2020, the Virgin Holidays advertising team appeared to trade experts to assist build and execute on an innovative strategy. Virgin Holidays has seen constant email advertising performance and ROI uplift, and currently attributes its improve in e-mail revenues in the tens of millions of pounds to Phrasee’s AI expertise.