Exploring developments and innovation on the planet of journey and leisure data know-how which might be disrupting present enterprise ecosystems and creating new experiences in tourism and hospitality. Hersha Hospitality Administration, commonly referred to as HHM, is an trade-leading hotel management, investment, and growth agency. The Company was hired to introduce its new Duane Avenue Lodge, a loft-inspired hotel in Tribeca providing trendy luxury with basic New York fashion. The Agency worked both prelaunch and publish-launch to introduce the lodge to not only in New York, however to the travel industry nationwide and globally. We arranged for New York-based prime-target journey media to visit the resort, check out the connoisseur restaurant and communicate with Hersha representatives. Media familiarization trips were also organized to help generate awareness and create a buzzâ€ about this new and unique boutique resort.