Exploring developments and innovation on this planet of travel and leisure information technology which might be disrupting existing business ecosystems and creating new experiences in tourism and hospitality. Hersha Hospitality Management, generally referred to as HHM, is an trade-leading resort management, funding, and development agency. The Company was employed to introduce its new Duane Avenue Lodge, a loft-inspired hotel in Tribeca offering fashionable luxury with classic New York type. The Agency labored each prelaunch and publish-launch to introduce the lodge to not only in New York, however to the travel trade nationwide and globally. We organized for New York-based prime-target journey media to go to the lodge, check out the gourmand restaurant and converse with Hersha representatives. Media familiarization journeys were additionally arranged to assist generate consciousness and create a buzzâ€ about this new and unique boutique resort.